Log in(to) Dooor | Salone del Mobile

Dooor | Exhibition | 2025

The installation Log in(to)Dooor, designed by Calvi Brambilla and Partners, brand's art directors, brings to life the elastic nature of the Dooor logo, where the echo of the three "o"s evokes progressively expanding spaces. The graphic sign becomes a moving stage set: the monumental letters are intersected by textile folding doors that visitors can open and close, becoming protagonists of a constantly evolving tableau vivant. The structure is never fixed: like Dooor's systems, it responds to the gestures of those who explore it, constantly redefining the perception of space. The installation emphasizes the contrast between the front – rigorous, metallic, and almost sculptural - and the back, which is revealed with each opening, welcoming and finely adorned with decorative coverings. Dooor thus stages the tension between
the solidity of architecture and the lightness of textile design, between stability and fluidity: the very essence of the brand, which has transformed a static architectural element–the door–into a flexible and dynamic system.