Cantine San Marzano Art Warehouse | Vinitaly | Verona
Cantine San Marzano | Exhibition | 2026
In the spring of 2021, San Marzano created TramArt, a journey in chapters that
recounted the eternal love story between Art and Wine. From Tramari, the name
of the iconic Primitivo rosé, the project celebrates the ability to spark
emotions and ideas with Wine, on the one hand, which becomes the setting, and
Art, on the other, which fills spaces and inspires, narrates, captivates,
amazes, transcends boundaries, and desecrates.
6 creative visions, 6 projects, 6 or more designer labels stemming from the results of artistic research housed in this San Marzano Art Warehouse.
With this edition, San Marzano reaffirms
its vision and identity, where the
brand’s characteristic lightness becomes a vehicle for conveying powerful,
meaningful messages, including that of non-violence.
The two-dimensional nature of TOILETPAPER's
image takes shape at Vinitaly in an unexpected installation that translates the
visual content of the label into three dimensions, producing a disconcerting
and subversive experience.
photos by Cosimo Calabrese