Good Ideas, Salone del Mobile, Milano
Pedrali | Exhibition | 2018
#Pedraligoodideas è il
concept ideato per gli stand di Pedrali per la stagione 2018-2019, dal
Salone del Mobile di Milano fino a IMM a Colonia, da Maison&Objet a Parigi fino alla
Stockholm Furniture Fair.
•
#Pedraligoodideas is the concept created by Calvi Brambilla for Pedrali stands, from Salone del Mobile 2018 to imm Cologne, from Maison & Objet Paris to the Stockholm Furniture Fair 2019.
Il filo conduttore di
questi allestimenti è la lampadina, oggetto carico di significati che rende
omaggio alle “nuove ottime idee” dell’azienda, e che assume un valore iconico
diventando al contempo elemento comunicativo e architettonico, in uno spazio
che si muove tra la presentazione museale e la teatralizzazione del prodotto. Il
richiamo al mondo del teatro si ritrova anche nelle pedane quadrate, rotonde e
rettangolari che si trasformano in piccoli palcoscenici, sui quali i nuovi
prodotti vengono esposti come fossero i protagonisti di uno spettacolo.
•
Drawing inspiration from an
object as charged with meaning as the light bulb, the architects pay tribute to
the company's “latest good ideas” with an installation that is both a museum
display and a product dramatisation. The theatre is spectacularly evoked by
square, round and rectangular platforms transformed into small stages, on which
new products are exposed as if they were the protagonists of a show. The
spectacularization of the product is made even more interactive thanks to the
mysterious peepholes from which visitors witness real shows.
Il filo conduttore di
questi allestimenti è la lampadina, oggetto carico di significati che rende
omaggio alle “nuove ottime idee” dell’azienda, e che assume un valore iconico
diventando al contempo elemento comunicativo e architettonico, in uno spazio
che si muove tra la presentazione museale e la teatralizzazione del prodotto. Il
richiamo al mondo del teatro si ritrova anche nelle pedane quadrate, rotonde e
rettangolari che si trasformano in piccoli palcoscenici, sui quali i nuovi
prodotti vengono esposti come fossero i protagonisti di uno spettacolo.
•
Drawing inspiration from an object as charged with meaning as the light bulb, the architects pay tribute to the company's “latest good ideas” with an installation that is both a museum display and a product dramatisation. The theatre is spectacularly evoked by square, round and rectangular platforms transformed into small stages, on which new products are exposed as if they were the protagonists of a show. The spectacularization of the product is made even more interactive thanks to the mysterious peepholes from which visitors witness real shows.
•
Drawing inspiration from an object as charged with meaning as the light bulb, the architects pay tribute to the company's “latest good ideas” with an installation that is both a museum display and a product dramatisation. The theatre is spectacularly evoked by square, round and rectangular platforms transformed into small stages, on which new products are exposed as if they were the protagonists of a show. The spectacularization of the product is made even more interactive thanks to the mysterious peepholes from which visitors witness real shows.
The spectacularization of the product is made even more interactive thanks to the mysterious peepholes from which visitors witness real shows.
video and choreography in the peepholes Collettivo Cinetico